Job Description

POSITION SUMMARY

We're looking for an experienced Senior Email Marketing Manager to own our email marketing strategy, execution, and database management. This is a great role for someone who thrives in a fast-paced setting and who is excited to organize and structure our email marketing operations while aligning them with the overall company marketing strategy.

This role is ideal for a creative professional with B2B and B2C experience in email marketing , particularly within the financial services or fintech industry.

ABOUT OUR COMPANY

Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including forex, gold, and more. We’re reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we’re focused on growth—both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You’ll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

PERFORMANCE OBJECTIVES

• Develop and Own Email Strategy: Create and execute comprehensive email marketing strategies, including lead nurture campaigns aligned with sales motions and customer lifecycles.

• Centralize & Optimize Email Operations: Take full ownership of the email marketing function, bringing structure and best practices to an environment where Sales previously managed communications.

• Improve Deliverability & Compliance: Diagnose and resolve deliverability issues by implementing best practices, list hygiene, opt-in compliance, and segmentation strategies.

• Database Management & Data Hygiene: Manage large-scale customer and prospect databases, ensuring clean, high-quality data through regular audits, deduplication, and data enhancement.

• Sales Collaboration & Enablement: Partner closely with Sales to translate their motions into effective email nurture campaigns that drive engagement and conversions.

• HubSpot Management: Own and optimize HubSpot email marketing and CRM automation to improve targeting, personalization, and engagement.

• Email Testing & Learning Strategy: Implement A/B and multivariate testing frameworks to optimize subject lines, creative, copy, timing, and segmentation.

• Creative & Copywriting Excellence: Craft high-converting email copy and designs that engage audiences, align with our brand voice, and drive action.

• Reporting & Optimization: Monitor email performance, deliverability, and engagement metrics, using data-driven insights to continuously refine campaigns.

• Perform other related duties as necessary or assigned

KEY COMPETENCIES

• Strong knowledge of email deliverability best practices

• Proficiency in HubSpot email marketing and automation

• Expertise in managing large-scale databases

• Experience aligning email marketing with sales cycles

• Excellent copywriting and email design abilities

• Knowledge of data append strategies (plus)

• Strong analytical, organizational, and project management skills

• Strong collaboration ability to partner effectively with cross-functional teams, including Sales, Marketing, and Product, to ensure alignment and drive successful email marketing campaigns.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or related field.

• 8+ years of email marketing experience in B2B and B2C. (Required)

• Experience working with large brands or high-growth companies. (Required)

• Familiarity with A/B testing and performance analytics tools. (Required)

• Experience in financial services and/or fintech. (Preferred)

BENEFITS & PERKS

• 100% Remote work

• Paid time off

• Health, dental, and vision insurance

• Voluntary life, accidental, hospital, and critical illness insurance

• Opportunities for professional development and training

• Employee discounts on products

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, NURP recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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