Job Description

Description The North American Stores (NAS) Marketing & Creative team's mission is to delight customers by helping them discover and engage with new, trending, and highly relevant products across Amazon's store. We do this by blending technology, data-driven insights, marketing strategy, and creativity to build innovative customer experiences. We are seeking a dynamic and entrepreneurial Senior Product Marketing Manager to lead the integration of our priority strategic programs. In this high-impact role, you will be responsible for orchestrating end-to-end event experiences around key gifting moments like Valentine's Day and Mother's Day, as well as seasonally-relevant campaigns such as Halloween and the Big Spring Sale. This involves strategic integration across marketing channels including mass advertising, to social media and beyond, to deliver a best-in-class, omnichannel experience for our customers. To succeed in this role, you will need to be a self-starter with strong strategic and analytical capabilities. You should thrive at collaborating cross-functionally with teams across Amazon to align on goals, coordinate execution, and problem-solve challenges. Most importantly, you must be deeply customer-obsessed, always seeking to understand their needs to inform your marketing approach. Key job responsibilities - Oversee synergies across event workstreams (Seasonal Events and Holiday), collaborating closely with event owners and key experience stakeholders to drive execution efficiencies -Leverage data and customer insights to inform campaign strategy and measure performance - Own the strategic integration of priority programs within tentpole moments across our marketing calendar - Effectively partner with internal stakeholders in cross-Amazon Marketing, Advertising, PR and Creative teams on messaging prioritization for North American Stores and support strategic inputs for partner campaign execution - Establish and track financial goals for strategic program inclusion across seasonal and gifting events - Work effectively in a matrixed organization, developing win-win partnerships with cross-functional teams - Conduct analysis on campaign performance and partner with stakeholders to make necessary adjustments - Strive for operational excellence and continuously seek to improve processes in partnership with cross-Amazon teams Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches - Bachelor's degree Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Job Tags

Holiday work, Local area,

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